Creativity addresses environmental and social sustainability issues. Sella SGR involved fifteen Graphic Design and Art Direction students in an urban regeneration project focusing on graffiti. Five proposals were selected and then realised in the Ghisolfa area. The street art intervention in Milan, in Via della Pecetta, was inaugurated on November 15.
From projects to murals, the contribution of NABA students
Innovation, care, the environment, research and ethics are the five themes challenging the Academy's students. Guided by NABA lecturers Antonio Anaclerio and Laura Bottai, with the supervision of the writer Alessandro Crippa (NABA alumnus and lecturer), they have been free to express their creativity. The aim was to provide a visual representation of ESG values promoted by Sella SGR. Yousf Bouchkara, Alberto Corlade, Alessandro Curiello, Giorgio De Leo and Paola Porazza did it at best. Their projects are now on a fifty-five metres wall, on the Centro di Aggregazione Multifunzionale Pecetta perimeter. The choice of the area has a symbolic relevance. It stands in a rapidly developing place, in a social gathering space dedicated to citizens.
Street art in Milan: the partners and the inauguration of the work
The idea to donate a mural to the city stems from Sella SGR. The initiative aims to promote the values of the TFS iCARE fund in support of scientific research and health. Alessandro Marchesin (Managing Director - Sella SGR), Giulia Pelucchi (President - Municipality of Milan, Municipio 8), Donato Medici (NABA Managing Director) and the five students who created the work attended the inauguration. During the event, the emphasis went on art as a means for social inclusion, as a community-making vector. Thanks to this project, students faced two challenges. They went out of the paper surface and of the academic sphere to capture the citizens' attention.