NABA is glad to announce, concurrently with the 17th International Architecture Exhibition in Venice, in the round table that took place on July 18th at 11.30 pm at Casa Platform - Scuola Grande della Misericordia, the second phase of "Prototype the Future", the project presented by Siemens Elettrodomestici, the European leader for home appliances in high-end kitchens. From an idea of Ogilvy Italia, the project involved in the last months the architect, Siemens Brand Ambassador and NABA lecturer Francesco Librizzi and the students of the MA in Interior Design of the Academy, in the study and the development of prototypes for the interiors of the future, with the aim to represent the change in everyone habits in the aftermath of the pandemic, and to innovate the current scenario of domestic living.
The panel, that exhibited the students’ projects through models and videos to story tell the study and development phase, experienced remotely due to the pandemic, included the participation of Donato Medici, NABA Managing Director, Sabrina Zago, Head of Marketing, Siemens Home Appliances, Luca De Fino, Chief Growth Officer, Ogilvy Italia, Tobia Passigato, Director, Indiana Production and the architect Francesco Librizzi.
After months of work, the projects created by the students came to life: 9 proposals for multifunctional environments that were evaluated by a jury made up of a representative from the different realities involved as well as Francesco Librizzi that selected the 3 best projects.
“Artificial Panorama (Future Multifunction Cube)”, a modular kit that allows composing furniture, appliances in a multiple and multiform way; "Hyper-trays", where technology meets the architecture of the house to rethink the ways of using the domestic environment; and finally "Carousel" in which the kitchen, the dining room and the work table merge into a single piece of furniture in a large carousel that contains the most advanced technology for preparing food, consuming it, having a business meeting and living moments of intimacy.
The winning project will be presented in prototype form during the Milan Design Week in September, together with a documentary made by Indiana Production that will reveal the whole process and the behind the scenes of the students' months of work (lived in a context such as that of the global health emergency) making it possible to understand the crucial phases and the most interesting aspects of the design process of the spaces of tomorrow.
Discover more about "Siemens: Prototype the Future" watching the video available on NABA YouTube channel.