NABA’s collaboration with Siemens Home Appliances, the European leader for home appliances in high-end kitchens, continues in the project "Prototype the Future", born from an idea of Ogilvy Italia, that for an entire year involved Francesco Librizzi, architect, Siemens brand ambassador and NABA lecturer, and the students of the Space Design course, part of the MA in Interior Design, in the development of a prototype designed to combine the needs dictated by the revolution we are experiencing in the aftermath of the pandemic in the interior design.
On the occasion of Milano Design Week 2021 it is possible to discover the winning prototype, exhibited within NABA campus in Milan from the 6th to the 10th of September, from 10 am to 6 pm. Between nine projects presented, a jury composed by Francesco Librizzi and a representative of each one of the involved partners - Indiana, NABA, Ogilvy, Siemens - awarded “Artificial Panorama” by students Hu Meng, Yu Lan and Huang Yan, as the winning project. The prototype, drawing inspiration from the recent lockdown scenarios, questions the need to implement the design of our houses that although beautiful and functional, remains fixed in the same place. Based on these assumptions, the three young students developed the idea of creating a modular kit of cubes (Future Modular Cube) to allow the user to compose furniture, appliances and media for the house in a multiform way.
These colorful and communicating objects expand the visual and sensual panorama of the user, transforming the interiors into a changing environment, capable to respond to all the needs of its inhabitants, including the need for sociality.
Within the exhibition, the docu-film realised by Indiana Productions, a storytelling of the behind the scenes of the last months of students’ work, lived in a context such as that of the global health emergency, making it possible to understand the crucial phases and the most interesting aspects of the process of designing the spaces of tomorrow, is presented as well.
Siemens: Prototype the Future
From the 6th to the 10th of September, from 10 am to 6 pm
Campus NABA, Nuova Accademia di Belle Arti - Via C. Darwin 20, Milan - Room G.04
Access allowed only to those presenting a Green Pass