50 students from 6 different academic fields, 6 prestigious international companies, involved through 20 corporate representatives, together with 5 mentors, chosen within the Academy’s Faculty: these are the numbers of the first Digital Design Marathon, that took place on June 6th and 7th, for the first time digitally thanks to live webinars, recorded contents and virtual rooms.
A 48-hour long creative session, based on the Design Thinking approach, which involved NABA students in a challenge based on multiple briefs co-designed by NABA along with the participating companies: Cisco Systems, PoliS-Lombardia, LEGO®, MM, Sodexo Italia and ATPL.
The leading theme of the Marathon was "Tomorrow is urgent", chosen by the Academy to stimulate students to investigate the possible scenarios of innovation and change NABA will face in the near post-pandemic future, as well as the new possible ways of collaboration with companies, through the study of immediate solutions, allowing them to elaborate proposals for already existing campaigns also.
Among all the participants, divided in 10 different work groups, the winner was the "Kiteco" project carried out for Sodexo Italia by MA in Design – Interior Design and BA in Graphic Design and Art Direction students Salvatrice Cammisuli, Luca Candiota, Gaia Ferrario, and Mirco Tamborini. Starting from the idea of re-imagining the return to living places of study and culture, safeguarding both safety and sociality, NABA students proposed a new way of conceiving schools by extending them to the reference territorial system, through the use of innovative technologies and practices (such as the use of smart lockers or divisible modular spaces and furnishings) and an integrated and recognizable communication declined in a single kit, differentiated by age group and type of school.
Congratulations to the two special mentions as well: the first for "Bridges", the project developed for Cisco Systems which aims to create a virtual community within the companies, developed by the BA in Creative Technologies students Olimpia Zamò, Aron Gilli, Riccardo Ortombina, Beatrice Lenzi and Marco Consoli. The second special mention was given to "Outside the Box", the creative idea conceived for LEGO®, which aims to create a community based on the notion of “learning through play”. A place where young people will have the opportunity to play, express, and discover themselves, conceived by the BA in Design and the BA in Graphic Design and Art Direction students Martina Cannizzaro, Joshua Billsborough, Francesco Magni, Louisa Sophie Buck and Ekaterine Lomaia.
On NABA social media it is possible to find out more about Digital Design Marathon through the dedicated videos.