Business law for the fashion system

<p><strong>Module 1 - THE TEXTILE AND&nbsp;FASHION SYSTEM</strong><br /> It provides an overview of the dynamics, composition and geography of the Italian fashion and textile supply chain, developing content related to the knowledge of districts, the history of product creation (from yarn production to retail), the role of trade associations (Sistema Moda Italia and Camera Nazionale della Moda Italiana), the discovery of professional profiles in the sector, and the structure of fashion and textile companies in corporate (organizational chart) and commercial (points of sale) terms. Completing the module is an in-depth look at international relations between Italy and major players in Asia (China, India) and the Middle East (United Arab Emirates).<br /><br /> <strong>Module 2 - LAW IN ACT FOR THE&nbsp;FASHION SYSTEM</strong><br /> It provides, through an interdisciplinary methodology, advanced skills for corporate-legal-management corporate professionals in the fashion and textile industry, and its annexes: commercial contracts (M&amp;A, co-branding, licensing, franchising, merchandising, sponsorships), supply and distribution contracts (agency contracts, antitrust, selective distribution), customs and transportation law, labor law.</p> <p><strong>Module 3 - INTELLECTUAL&nbsp;PROPERTY IN THE&nbsp;FASHION SYSTEM</strong><br /> It addresses the issues of originality, uniqueness and protection of creativity in fashion by Intellectual Property, starting from the foundations that define Brand Identity and Brand Value in the fashion and textile sector, with a specific focus into the various IP assets relevant to build the best Fashion strategy. The module analyses in detail copyright, trademarks, designs, patents, geographical indications, from registration in the national system, EUIPO and WIPO, to enforcement and protection against counterfeiting. Each lesson offers case studies and strategic solutions on the most renowned fashion brands.</p> <p><strong>Module 4 - DIGITAL LAW IN THE&nbsp;FASHION SYSTEM</strong><br /> It deals with content related to business opportunities and related legal protections in cyberspace, from a fashion 4.0 development perspective. Starting with elements such as knowledge of digital marketplace dynamics, blockchain and smart contracts, the course focuses on the legal role in the development and evolution of e-commerce.</p> <p><strong>Module 5 - SUSTAINABILITY&nbsp;IN THE FASHION&nbsp;SYSTEM</strong><br /> It addresses how legal protection can be developed and applied in terms of environmental (planet), economic (profit), and sociocultural (people) sustainability. From the evolution of sustainability in fashion and textiles in terms of circular economy in respect of the environment to supply chain, through disputes and legal implications related to identity and cultural appropriation.<br /><br /> <strong>Module 6 - INTERNATIONAL&nbsp;LAW AND DIGITAL&nbsp;SOLUTIONS FOR&nbsp;THE FASHION&nbsp;SYSTEM</strong><br /> It offers insight of large scale changes that fashion industry is undergoing as a direct result of the rise of technology and its impact. Digital transformation is the means by which brand and reputation can be protected in an uncertain and complex environment. The availability of big data, artificial intelligence, metaverse and analytics can be used by fashion companies strategically to tailor consumer experience, reshape supply chain and allow the customer to lead the way. The ultimate challenge for fashion companies is to effect digital transformation solutions in every aspect of its organisational culture. The module also provides the best models and wide range of fashion-specific software solutions for cybersecurity, logistics, manufacturing, retail, sustainability. The objective is to gain expertise and skills that are highly required by fashion to maximise the benefits of digital transformation.&nbsp;</p> <p><strong><br />FINAL PROJECT</strong></p> <p>The conclusion of the didactic path consists of the presentation and discussion of the Final project in front of a Commission composed of faculty members of the Master. The Final project is a research and/or design work within the cultural, management, and communication areas of fashion law, to be developed in an autonomous and independent way, according to the instructions provided by the faculty members.</p>