This intensive course will focus on tools used
in the digital marketing field to manage social
network platforms. It will focus on effective
research for data gathering and analysis required
to profile the so-called “personas”. Carrying out
consistent net researches will help students to
create engagement with targeted posts, online
contents, and hyperlinks, as well as managing
multiple platforms’ likes, comments, follows,
subscriptions, and other viral processes.
This course is intended for students without any
academic background in the specific subject
area and for students attending their first year of
university studies in Art and Design.