Thinking, designing and following the whole process of visual communication campaigns: NABA, Canon and Acer collaborated on a workshop integrating printing and digital techniques. Selected students have interpreted the “Come Back Brighter” concept, and the most deserving project has been showcased at Print4All, a trade fair held in Milan from May 3 to 6.
The workshop at NABA, the Canon and Acer campaign
During classes, Francesco Giunti (NABA Lecturer) supervised students in the graphic design of the 'Come Back Brighter' campaign - a concept by Canon for the launch of its new imagePROGRAF GP plotters. The objective: to emphasise brightness, including colour brightness, as a metaphor for rebirth after more than two years of pandemic. Students have designed a few visual identities and had the opportunity to observe the entire printing workflow at the Canon Experience Center in Cernusco sul Naviglio.
The visual communication campaign at Print4All
The communication campaign by students Vittoria Annoè, Greta Cazzanelli, Lorenzo Costantini and Davide Occhicone interpreted the concept at its best. The project unfolds through a series of triptychs whose subjects are two or more hands creating shapes and movement. The images represent a range of emotions running from love to friendship and cooperative attitude. They were on show at the Print4All Canon pavilion. As with all the other campaigns, Acer made a significant contribution, providing its Laptop ConceptD for graphic design.