Social Media Management

This intensive course will focus on tools used in the digital marketing field to manage social network platforms. It will focus on effective research for data gathering and analysis required to profile the so-called “personas”. Carrying out consistent net researches will help students to create engagement with targeted posts, online contents, and hyperlinks, as well as managing multiple platforms’ likes, comments, follows, subscriptions, and other viral processes. This course is intended for students without any academic background in the specific subject area and for students attending their first year of university studies in Art and Design.