The Academic Master in Creative Advertising aims to enable the students to develop core skills in copywriting, storytelling and art direction so they can create advertising campaigns across various types of media. The program initially focuses on the basics of creative advertising, from terminology to project logics, through a both theoretical and practical education path. After which, students will be offered the opportunity to enrich their professional portfolios by attending a series of intensive workshops aimed at creating real campaigns with leading companies and sector specialists, along with the participation in international creative competitions and a work experience.
During the MA, students will be given the opportunity to:
- Acquire the basics of creative advertising through theory and practice
- Experiment with real campaigns and briefs with leading companies and sector professionals
- Participate in prestigious international creative competitions
Classes include: Advertising, Sociology of Cultural Processes, Project Design, Art Direction, Audiovisual Documentation Techniques, Digital Technologies and Applications, Integrated New Media.
Faculty and Visiting Professors
Alessandro Baici, Selmi Barissever (Havas), Art Direction/Sara Buluggiu (Rubicon), Media strategy/Elena Grinta, Branded Entertainment/Giuseppe Mayer (Gruppo Armando Testa), Digital Strategy/Giorgio Majno, Photography/Chiara Monticelli (Havas), Copywriting/Luca Pedrani, Copywriting/Marco Pupella, Art Direction/Marco Rubiola, History of Adv/Marian St. Laurent, Semiotics for Brand/Dino Torrisi (Futureberry), Marketing/Emilio Vignapiano (Web Stars Channel), Digital Communication