Visual communication can contribute to Negros Island's ecosystem safeguard. BA in Graphic Design and Art Direction students participated in Don Papa Rum's contest by designing some fresh visual identities for the new pack. Their task was to show the uniqueness of an environment full of botanical varieties and animal species. The Milan campus hosted the ceremony awarding the best artwork.
The visual communication project for Don Papa Rum
"Secrets of Sugarlandia" is a digital campaign by Don Papa Rum. It has been launched to sponsor the product and support environmental organisations caring for the Negros Island in the Philippines. Such a venture includes the contest involving NABA students. From the Luzon dove to the Visayan spotted deer, many animal species are in danger. Therefore, Don Papa Rum will donate part of the summer season income to the Talarak Foundation and the Philippine Reef and Rainforest Conservation Foundation. So far, visual communication projects have both market and ethical relevance.
The competition winner was "Sugarlandia Life Circle", by Gloria Ricciardi. Her work stood out for its coherence with the brief and the brand's aesthetic. Furthermore, its circularity takes inspiration from the ecosystem concept. Thanks to the freshness and visual immediacy, "Colorful mess", by Marco Graziaplena, got the silver medal. Tied for third place were "Sugarlandias Frames" by Carlotta Nardi and Silvia Onesti, and "Metamorphosis" by Giorgio De Leo.
Patrizia Moschella (Communication and Graphic Design Area Leader) told the project during the award ceremony. Then, Stefano Comensoli and Daniele Marrone took the floor. They are the Milan and Rome lecturers of the BA in Graphic Design and Art Direction who have supervised the students' work.
Cover: Sugarlandia Life Circle, Gloria Ricciardi