“Neighborhood by Neighborhood”, the campaign promoting the city of Milan with the brand YesMilano, from a project by Milano&Partners, developed by the partner starting from the concepts conceived during the last Design Marathon, that took place on March 2021.
In the 48-hour long creative session, NABA and YesMilano involved 50 students of Communication and Graphic Design, Design and Media Design and New Technologies Areas, in the creation of a communication campaign revolving around the theme of the rediscovery of Milan’s neighborhood dimension.
The collaboration brought to the realisation of the advertising posters that during the promotion will be placed within Milan, each one dedicated to one of its neighborhoods, and has as its protagonists people living within the same neighborhood, as well as places and symbols. The idea of developing a playlist for each neighborhood, becoming the city’s original soundtrack comes from the Design Marathon too.
The campaign stands as an invitation to find out more about the places, sounds and people from Milan’s neighborhoods, starting from Baggio, Isola and Chiaravalle, thanks to the direct collaboration with the territory’s realities and through extraordinary openings, laboratories, presentations, exhibitions, and tours, to give everyone the opportunity of being a tourist in its city.
Discover more about the campaign Here.