NABA presents a new edition of its Design Marathon, the Academy’s format now in its 10th edition, that took place from 12th to 14th March remotely, in collaboration with Milano & Partners, the official promotional agency of the city of Milan, that, with the brand YesMilano, attracts new visitors, talents and investments.
In the 48-hour long creative session, NABA and YesMilano challenged 50 students of Communication and Graphic Design, Design and Media Design and New Technologies Areas, divided in 10 teams, to conceive innovative designs to meet the current needs of a city like Milan. The marathon’s brief “Milano neighborhood by neighborhood” involved the students of the Academy in the creation of a communication campaign revolving around the theme of the rediscovery of Milan’s neighbourhood dimension. The projects were developed starting from the questions “How can design bring the neighbourhoods and their multiplicity/diversity at the centre of Milan’s identity? How can it bring it at the core of its inhabitants’ conscience? How to represent a neighbourhood and what makes it stand out from the others?”.
Congratulations to the winning project “Una città, mille volti” designed by MA in New Technlogies for Arts students Elena Ciuffreda, Alessia Menetti, Giulia Mingucci, Marco Petrone, Ginevra Turco, that presented an outdoor campaign, in a journey between real and virtual through the streets of Milan. The image of a face composed by many other faces, framed with a smartphone, give access to a digital city through an augmented reality app, inviting the user to discover “their own Milan”.
Congratulations to the two special mentions as well. The first one was awarded to the project “Milano Mashup” an outdoor campaign created by the students of the third year of the BA in Communication and Graphic Design and of the MA in Visual Design and Integrated Marketing Communication Martina Cannizzaro, Magda Cicchitti, Luca Galli, Emanuele Rotoli, Xiaolu Zheng. The campaign aims at turning Milan’s citizens into creators through crowd generated art pieces, born from the content they post every day on social media, divided according to the relative neighbourhood thanks to geolocation. The second special mention was awarded to “Milano Soundtrack”, a data driven design project that makes it possible to listen to the playlists created with the favourite songs of the inhabitant’s of every neighbourhood though posters and instalments, presented by the students of the third year of the BA in Graphic Design and Art Direction and of the MA in Visual Design and Integrated Marketing Communication Davide Fraterno, Francesco Gigante, Laura Travaglini, Lorenzo Vio, Weyan Zhou.
On NABA social media it is possible to find out more about the Design Marathon through the dedicated videos.