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NABA proudly presents the project created by the students of the BA in Media Design and Multimedia Arts, in collaboration with Milan’s Porsche Centers, the last chapter of a collaboration started in 2017, now to its 4th edition, for the production of four videos conceived for the brand’s new electric model, Taycan, that stands out as an example of technological vanguard.

The students of the BA in Media Design and Multimedia Arts, under the supervision of its Course Leader Vincenzo Cuccia and Stefania Carbonara, NABA Media Design Academic Assistant, challenged themselves in the creation of audiovisuals for Tycan, the protagonists of this year workshop. The videos were developed for three different kind of targets:  “Petrol Heads”, heat engine enthusiasts; “Electric Heads”, who always keep an eye onto ecological and sustainable products; and lastly “Trendy Heads”, the lovers of trend setting brands.

A modern runaway Cinderella; a child that imagines the future into a zero impact city; a voyage through “first times” between the memories and the achievements of a lifetime; a seed, which stands as a symbol of change, these are the main topics of the four videos, selected by the end of the workshop promoted by NABA in collaboration with Milan’s Porsche Centers.

The four projects will be posted starting on 24th November onto the Academy’s and Milan’s Porsche Centers’ social media. An Instagram poll will be launched to decorate people’s favourite video. The winning creative team will get the chance of driving the new Porsche Taycan, along with a Porsche Experience professional pilot.

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