NABA together with POSThome, the new multifunctional living experience, created during the lockdown between Rome and London, for Milan, proposed from 11th to 13th of November, “The great hospitality reset” the workshop conceived with the aim of re-thinking the theme of hospitality. The project was coordinated by Claudia Campone, founder of the POSThome project and of THiRTYONE Design + Management studio, Claudio Larcher, NABA Design Area Leader, and Manal Abu Monassar, NABA Design Academic Assistant.
The students of the BA in Design Noemi Catalano and Camilla Vaghi, Elisa Frau and Michele Rizzoli, Silvia La Monica and Sofia Biondi, Lucrezia Venturelli and Marzia Tacchino, composed the four couples who designed four innovative and different hospitality ideas, working for twelve hours per group inside the house.
The relay race format after these isolating times of poor social relationships and forced lockdown, made it possible for the students to alternate in couples inside the POSThome space and work together, leveraging on ideas sharing as their creative methodology.
The final result, based on the need to think and plan ahead in the time “after”, for positive images, hopeful scenarios and promising visions, and the urge to transform the apocalyptic and pandemic tone of voice into opportunity perspectives of re-generation, was a booklet that collects the reflections on the apartment and the “automatic actions” carried out by the students inside it.
Cover: ph. Chiara Teneggi