NABA’s collaboration with Centri Porsche di Milano, a combination aimed at generating new views on the future, continues in a project that involved the students of the BA in Media Design and Multimedia Arts for the creation of four videos based on the brief “Porsche goes electric”.
During the last few months, the partner invited the students to the creation of a series of audiovisuals for a digital campaign that targeted social media and was conceived with the aim of promoting Porsche’s electric mobility system.
The project of the students of the course in Project culture Matteo Boscolo, Matteo Carnio, Daniele Caruso, Gaetano Cauchi, Carlotta Contini, Elisa Galbusera, was selected and four short videos were concretely produced: “Autonomia”, “Performance”, “Ricarica Pubblica” and “Ricarica Privata” to be shared on Centri Porsche di Milano social media though the months of September.
The four proposed videos have a strong ironic key. In each of the videos, we see two men: the first is a "skeptic", the second is instead the Porsche employee, whose job is to reassure him about all his prejudices regarding E-Mobility, so as to foster and narratively justify the communication of specific and technical data.
The video pills were created under the supervision of Piero Bagolini, NABA lecturer, for the creativity, of lecturer Elisa Rho for the pre-production and of Annachiara Tagliaferri and Federico Di Liddo (Sidereus) for the production and post-production. The project was developed under the guidance of Vincenzo Cuccia, Media Design and New Technologies Area Leader and Stefania Carbonara, Media Design Academic Assistant.
Discover all the videos on NABA YouTube channel.