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NABA presents the result of the collaboration with ActionAid, international independent organization, present through more than 45 countries, whose primary aim is to work against poverty and injustice worldwide. The young talents of the BA in Media Design and Multimedia Arts, within NABA campus in Rome, wrote and produced three videos to claim for themselves and their peers the right to live in an inclusive society without violence, racism and gender stereotypes.

NABA and ActionAid allied to develop a storytelling about the rights denied to the Net Generation, which includes those born between 1980 and 2000, starting from the concept of ​​using the vision, ideas, and emotions of those who belong to this generation to give voice to the need to make a concrete and rapid change.

Through this collaboration, the students of the BA, led by Course Leader Vincenzo Cuccia, within the Project culture course, held by NABA lecturer Aldo Guidi, under the supervision of lecturers Francesca Staasch, project leader, Jacopo Martinoni, Sergio Riccardi and Francesco Struffi, were able to put their talent to good use and live the real experience of receiving a professional assignment on commission. They conceived and developed three creative ideas, concretised in one video in animation and two in live-action, which represent the desire for the Net Generation to take a position, space, word, and power over its present and its future.

The creative idea of the animated video “Melted identity”, with music realised under the supervision of NABA lecturer Fabio Sirna, was born from the will of the students’ involved Maria Teresa Ancona, Olivier Balla, Chiara Fusciello, Giulia Lisi, Costanza Lusini, Vincenzo Pace, Pietro Renzi, fans of animation, visual storytelling, 3D world, and game design to highlight the situation of Italians of foreign origin, often treated as newcomers in their own country and recognised only thanks to the residence permit.

La mia lotta è la tua lotta” is a live-action video produced by A bout de film and made by young talents Emerson Casarini, Alessandro Ciuffardi, Giovanni Galati, Mariapia Runco, Filippo Verna and conceived starting with the aim at leaving behind gender stereotypes, which create pre-established suffocating and oppressive roles, representing cages that damage everyone’s freedom, to encourage girls and boys to join in a common fight against gender inequality.

The third video “Giusto, o no?”, produced by A bout de film, which involved in its realisation the students Angelica Alinei, Karim Bouchalgouma Davide Di Chiara, Alessandro La Marca, Matteo Mudaro, Michele Polisano, stems from the desire to condemn the widespread climate of immobility, which allows discrimination to be normalized, diminished in their gravity and accepted as unchangeable, using the weapon of paradox.

Discover the videos on NABA YouTube channel.

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