NABA is pleased to announce that the students of the BA in Graphic Design and Art Direction Arianna Aiello, Beatrice Borsari, Alessandra Fabris and Sara Sozzini, were awarded one of the five prizes, with the concept “Ogni fetta è una stella” (Every slice is a star), in the first edition of the Accademia della Stella by Negroni, the contest created on the occasion of Negronetto's 90 years anniversary aimed at discovering and supporting the talents of our country in the areas that best represent the excellence of Made in Italy.
For the first edition of the Academy, Negroni took a journey into the world of creativity, one of the Italian areas of excellence recognised all over the world. The students involved were asked to reinterpret in a contemporary way the iconic image of Negroni which, with its over 100 years of history, has contributed to the development of brand communication in Italy.
After a careful selection of the artworks received, the jury decreed the creative talents who, using different styles, were able to distinguish themselves for originality, aesthetics, communicative impact, technical ability and research of a semantic and aesthetic language that would tell the brand, its history but also its contemporary use.
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