The Great escape is Pepsi’s summer campaign aimed to attract younger audience through virtual experience. The main idea is to partner up with big movie studios such as Universal, Disney and 21st century to convert iconic scenes from movies and turn it into a virtual experience. It’s planned to have a main launch event in Shibuya in Tokyo Japan, and then followed by every major city in the world. It’ll also launch a free to download app that allow access to the same virtual experience curated by pepsi. Along side, Pepsi will launch its new logo for the campaign, which will be utilized in the app, the merchandise and other products.
Campaign concept design & merchandise design by Jinhyung Cho
App design & illustrations: Merve Heper
Invitation design: Bianca Bandi
Website: Carolina Buccellati
Social media: Shikka Doshi