The BA (Hons) in Fashion Marketing Management at NABA London aims to train professionals capable of managing the multidisciplinary complexities of the fashion system, connecting the phases of design and product development with marketing, communication, and distribution strategies.
The course curriculum exposes students to a variety of educational experiences and provides them with cultural, design, and managerial skills related to fashion supply chains and marketing management. Throughout the programme, students develop projects in the fields of digital communication, brand vision, and brand identity. The course combines theoretical study with project-based learning experiences, allowing students to gain an in-depth understanding of the fashion industry from multiple perspectives.
During the BA (Hons) programme, students have the opportunity to:
acquire cultural and technical-design skills related to fashion products
develop brand identity and brand vision projects aligned with emerging market demands, the growth of digital commerce, and new models of creative entrepreneurship
explore multidisciplinary approaches and envision new scenarios
Department: Design and Applied Arts
Area: Fashion Design
Title Awarded: BA (Hons) Fashion Marketing Management*
Credits: 360 UK credits (180 ECTS)
Starting: October 2026
Duration: 3 years
Languages: English
Campus: London
*Subject to validation by Regent's University London
Foundation Course + BA (Hons) Fashion Marketing Management
The BA (Hons) Fashion Marketing Management is also available in combination with the Foundation Course, designed to provide students with the cultural and methodological foundations needed to successfully undertake the three-year degree.
Faculty
After a number of collaborations with many top fashion designers, including Nanni Strada, Colomba Leddi joined Frammenti in 1992, a group experimenting with artisanal techniques to be applied to the clothing sector. In 1996, she opened her own atelier of tailor-made, unique pieces, and her label can be found in some of the best Italian and foreign boutiques, including Biffi in Milan, Philippe Model Maison in Paris, HP Deco in Japan, Thimbloom in Korea and Bird Boutique in New Zealand. She has participated in several fashion fairs and group exhibitions in Italy and abroad, including Passeggiata evanescente, with Melina Mulas, at Galleria Le 5 Venice, in Venice (2010), W. Women in Italian Design at Triennale Milano (2016-2017), Documenta 2020 – Windows in pandemic, Tsinghua University Art Museum Beijing (2020). She also works as a theatre and cinema costume designer and has taught at many different universities and academies.
Alessandro Manzi is Chief Creative Director and Partner of the K-448 and Accident agencies. Alumnus of Politecnico di Milano, in his experience he has developed creative strategies and products for international companies i.e. Marella, Kiton, Aspesi, Prada, Gucci, Msgm, Duvetica, Poltrona Frau, Spotti, Le Sirenuse, Mantero, and Silversea. He is Senior Lecturer and Subject Leader at NABA, Nuova Accademia Belle Arti and he teaches at several Italian and international schools such as Politecnico di Milano, Poli.Design Master, MFI, DOMUS Academy, IED and many others. As a researcher, he is part of the “FIP-Fashion in process” collective of Politecnico di Milano. He is also author of articles and Ted Talks about Theories on Sustainability in the Fashion System and on copying in the fashion industry.
Member of the Superior Council for the Italian Ministry of Cultural Heritage and Activities and Tourism, her professional activity spreads across fashion, art and design, through industrial and handcrafted knitwear collections, international fashion and design exhibitions, books publishing and collaboration with magazines, as well as the creation of textile artworks. Several projects started from her work in NABA: Do-knit-yourself, with the exhibitions Do-it-jibun-de at Muji Atelier in Tokyo, and Dritto-Rovescio at Triennale Milano, where the project Family Dress, a collective knitting artwork, was first presented, becoming a reference point for the new knitting world; Milano-Cina, a design experience, a project involving the Milan Chinatown community. She has held lectures and keynote speeches in Canada, China, Germany, India, Japan, Sweden, South Africa.
Tools and Methods
Textile Culture
Computer Graphic
History of Art
Interdisciplinary Workshops – Explorations
Marketing
Management Tools
Supply Chain
Brand Management
History of Costume
Fashion System
Merchandising
Sustainability
Retail
Graphic Design
New Media
Interdisciplinary Workshops – Extensions
Luxury and Craftmanship Management
Legislation
Digital Strategies and Communication
Fashion Video
Semiotics
Photography
Fashion Marketing Management
Soft Skills
Trend Research
Contemporary Arts
Interdisciplinary Workshops – Envisioning
Final Project
Brand Vision
New Digital Technologies
Career Perspectives
Fashion Styling
The skills acquired by graduates include a broad set of hard and soft skills that will enable them to enter the global market of design and creative industries, whether within collective organizations—design studios of any size, agencies, companies, production houses—or by pursuing a freelance career.
NABA regularly engages employers and faculty members to promote and support internship opportunities and to share job openings with students through a variety of initiatives dedicated to recruitment and professional development.
The BA (Hons) in Fashion Marketing Management with Foundation can lead to multiple career paths, including:
Product Manager
Sustainable Supply Chain Manager
Brand Manager
Merchandiser
Collection Manager
Fashion Buyer
Sales Manager
Account Manager
Trend Researcher
Social Media Manager
E-commerce Manager