NABA students have developed multiple proposals for the new advertising campaign for San Benedetto tea, based on fresh new visuals for the three flavors of the drink.
Graphic design contest launched by San Benedetto, the most important Italian beverage company, for a special edition of the new sleek drink cans launched into the market. Students were called to design three labels with three different colors that recollect the new tastes of San Benedetto tea: green aquamarine for the Green Tea with Aloe Vera, old rose for peach and pastel yellow for lemon.
We ask a creative exploration on the theme about the origins of tea culture, with reference to the East (China, Japan) but also to India. The elements of this exploration will be integrated in the current graphic setting, keeping as much as possible continuity in terms of basic colors and weight of the elements that make up the system.