The Project
NABA presents the original design created by the students of the Bachelor's students in Graphic Design and Art Direction, with the guidance of teachers Alberto Bettinetti and Federica Clerici, which will decorate the fleet of electric scooters Helbiz, an American company that provides micro-solutionsmobility in urban areas, which will invade the streets of the city during the Milan Design Week, between 12 and 18 April.
The project is the result of a workshop created in collaboration with the partner, which involved the students in a competition aimed at transforming the scooters into real design objects in motion. Specifically, the contest included the creation of concepts with a strong creative impact inspired by the three main districts that frame the Design Week (Brera, Ventura Lambrate and Tortona) trying to enhance the spirit, values and typical neighborhood.
