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The Project

Pigna è un marchio storico italiano nel campo della cartoleria scolastica. L'obiettivo del progetto in collaborazione con NABA è sviluppare concetti innovativi per la progettazione grafica di prodotti esistenti.

Alcuni dei progetti proposti dagli studenti del BA in Graphic Design e Art Direction diventeranno le nuove copertine dei taccuini Pigna - animeranno le giornate di tanti studenti. Le copertine sono state mostrate durante la fiera internazionale di cartoleria di nome Big Buyer.

 

Área: Communication and Graphic Design
Cursos: Graphic Design
and Art Direction
Campus: NABA Milan
En colaboración con: Venchi

Project Leaders

Patrizia Moschella
Communication and Graphic Design Area Leader
Communication and Graphic Design Area Leader
Patrizia Moschella
<p>Sociologist of Cultural Processes, she graduated at Universit&agrave; Statale di Milano and has a PhD in Philosophy of Knowledge from the Planetary Collegium, Plymouth University (UK). She has collaborated with international research institutes (Universit&agrave; Statale di Milano, Eurisko, Doxa, RQ Qualitative Research, Synergia) and she participate in several interdisciplinary and interuniversity platforms for socio-cultural communication projects in collaboration with associations and institutions (Libera, Assessorato alle politiche sociali di Milano). Among her most recent publications: &ldquo;Genealogia e Universit&agrave;. Profezia, Scenario, Utopia&rdquo;, in A. Bianchi, G. Leghissa (edited by), <em>Mondi altri </em>(Mimesis, 2016). She has collaborated since 2004 with NABA, where she directs the Communication and Graphic Design Area and the BA in Graphic Design and Art, and she teaches Methodology of Research, Sociology of Cultural Processes and Future Scenarios (Brand Design specialisation).</p>
Angelo Colella
NABA Communication and Graphic Design Advisor
NABA Communication and Graphic Design Advisor
Angelo Colella
<p>Graphic and Type Designer, he worked on art and design exhibitions with Gianni Colombo, Emilio Isgr&ograve;, Lucio Del Pezzo, Gabriele Basilico, Marcello Morandini, and Christoph Broadbent. He designed and coordinated brand identity for many companies as Fiam Italia, Gualtiero Marchesi, Soci&eacute;t&eacute; Gen&eacute;ral&eacute;, PPG Univer, Archema, Poliform, he also was the responsible of the Prague International Marathon image and Czech Federation Basketball image. He worked as Creative Design Director for important international companies as Publicis, Republic Lab, Ebs Design, Arnold World Wide (Havas Group), Milano AD (Carpe Diem Group). He is associated with ADI PDA and Type Director Club of New York. He collaborated with NABA since the Academy foundation, at first as lecturer of Graphic Design, then as Director of Communication and Graphic Design Department.</p>
Laura Bottai
Project Leader
Antonio Anaclerio
Project Leader
17
Students involved

Elena Andrei, Giulia Barillaro, Danilo Casile, Paola Convertino, Mohamed El Habak, Giulia Miggione, Gaia Formentini, Giulia Girandi, Giovanni Morgese, Giada Formoli, Andrea Fossati, Simone Lira, Paolo Sirtori, Elisa Barra, Carlo Fanchini, Elena Franceschini, Irene Martinelli.

Proyectos parecidos

Workshop
Art Within Art
_Venchi

Una collezione di Pasqua 2020 edizione limitata che avvolge le uova di cioccolato. Ispirata al dipinto di Henri Matisse, la stagione primaverile, i bambini e la natura.

WORKSHOP
The Rinascente Milano window displays designed by students

Thanks to a collaboration with MSC Crociere, Rinascente Milano Piazza Duomo, and Dentsu Creative, students from the Design and Communication and Graphic Design Areas had the opportunity to design five window displays inspired by MSC’s core values.

Thè Family
_San Benedetto Thè

NABA and San Benedetto Thè present a new social campaign, idealized by the students of the BA in Graphic Design & Art Direction, for the entire range of Thè by San Benedetto.