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The Project

50 students from 6 different academic fields, 6 prestigious international companies, involved through 20 corporate representatives, together with 5 mentors, chosen within the Academy’s Faculty: these are the numbers of the first Digital Design Marathon, that took place on June 6th and 7th, for the first time digitally thanks to live webinars, recorded contents and virtual rooms.
 
A 48-hour long creative session, based on the Design Thinking approach, which involved NABA students in a challenge based on multiple briefs co-designed by NABA along with the participating companies: Cisco Systems, PoliS-Lombardia, LEGO®, MM, Sodexo Italia and ATPL.
 
The leading theme of the Marathon was "Tomorrow is urgent", chosen by the Academy to stimulate students to investigate the possible scenarios of innovation and change NABA will face in the near post-pandemic future, as well as the new possible ways of collaboration with companies, through the study of immediate solutions, allowing them to elaborate proposals for already existing campaigns also.
Área: Medios y Nuevas Tecnologías, Comunicación y Diseño Gráfico, Diseño
Campus: NABA Milan
En colaboración con: Polis Lombardia MM Lego Cisco Agenzia TPL Sodexo
Brief

The aim of the project is to define new strategies and detect new services (or improve the existing ones – food is only a part of the global picture) to support students, teachers and families. This means providing a safe and healthy environment, offering a seamless transition to normality, improving the quality of life of all users. The solution should be made up of a bundle of on-site services that can be deployed by public and private institutions and economically sustainable, providing, among these, a tailor-made service that could be a valid alternative against food delivery trend.

Brief

The aim of the project is to imagine new digital solutions connecting the people of a large multinational organization (e.g. commercial, NGO, education, administration) that stimulates research and innovation, through the collaboration of multiple groups of peers and partners located in different places all around the globe. Aim of the solution is to exchange data, tasks, topics, best practices and results, in order to orchestrate all the actions dedicated to innovation and to maximize the exchange/cross-fertilization of ideas within the organization, creating the base for an inspiring, lively, fun, self-educating research community.

Brief

The aim of the project is to envision a scenario that empower the digital way to communicate Learning-Through-Play and promote creative time off for young adults. Adding a sense of touch to digital experiences to boost engagement and using digital technology to enhance and not just simulate old analog patterns.

Brief

The aim of the project is to envision a local ecosystem cell that can allow fair management of school-homework-leisure time, the reduction of energy costs, a better quality of life for people, the reduction of pollution and better relationships between neighbours. A network of citizen-centred services hosted by houses and building complexes.

Brief

The aim of the project is to envision a new public transportation service with a really fluid relationship with the users, based on continuous data flow and feedback, able to rapidly transform itself to meet specific needs in term of users, geographical areas, hours, etc. and adapt to temporary events.

Brief

The project aims to envision a new scenario of education that is able to create meaningful experiences over the impersonal remote world, able to reconnect and learn from each other experience. A hybrid campus, both physical and virtual that generates new and casual networks expanding our cultural environment and encouraging group work and peer-to-peer learning.

Project Leaders

Luca Poncellini
Design and Applied Arts Department Head
Design and Applied Arts Department Head
Luca Poncellini
<p><strong>Design and Applied Arts Department Head</strong></p> <p>Luca Poncellini is an architect and a designer with a PhD in the History of Architecture and City Planning. As a partner in the architecture office Cliostraat until 2009, he has curated projects and has lectured in Italy and in several countries throughout the world. His works have been exhibited at the Venice Biennale, at the Van Alen Institute in New York, at ETH in Z&uuml;rich, at MAGA in Gallarate and at Triennale Milano. In 2008 he co-curated the retrospective exhibition Laszlo Hudec, in collaboration with the Hungarian Consulate in Shanghai. Since 2013 he has been the Course Leader of the MA in Interior Design. Between 2015 and 2019 directed the research lab and the project C-Park. Since 2019 he has been Design and Applied Arts Department Head.</p>
Giorgio Laboratore
Project Leader
Gregorio Poggetti
Project Leader
Fabiola Nerdecchia
Project Leader
50
Studenti coinvolti

Jacopo Degiorgi, Caterina Gugea, Michela Panizza, Annalisa Spera, Ludovica delle Canne, Gaia Battisti, Giorgio Galuppo, Asia Lodedo, Concetta Ventrice, Gaia Ferrario, Mirco Tamborini, Salvatrice Cammisuli, Luca Candiota, Giulia Campaiola, Davide Bernasconi, Siri Crespi, Samuele Piacenza, Ilaria Pirro, Francesco Regante, Lorenzo Bevacqua, Letizia Bultrini, Emanuele Carlucci, Magda Cicchitti, Andrea Taglialegami, Marco Petrone, Giulia Mingucci, Elena Ciuffreda, Alessandra Ettori, Ginevra Turco, Caterina Celio, Sarah Giavenni, Andrea Marchini, Elisa Pagani, Alessandra Saporita, Joshua Billsborough, Louisa Buck, Martina Cannizzaro, Ekaterine Lomaio, Francesco Magni, Andrea Bartoli, Carolin Mittermair, Ismaele Bonomini, Paolo Nocera, Yuri Falcioni

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Pop! Abitare, voce del verbo popolare is a magazine dedicated to the inhabitants of the social housing owned by the Municipality of Milano. It is printed in more than 30'000 copies and distributed to all the social housing tenants all over the city, directly in their home mail boxes. It is a project promoted by MM Spa, that reaches more than 50'000 people.