The Academic Master is an intensive study path that analyses the developments of the contemporary fashion system in terms of marketing, communication and culture, with the aim of preparing professionals in the digital marketing field, capable of creating specific contents and strategies for fashion and lifestyle brands. With the study of digital technologies, tools and media within theoretical and project-based courses, where lectures are complemented by seminars and thematic workshops, the students can develop a self-sufficient, innovative and critical approach.
Over the AM, students will have the opportunity to:
The Academic Master looks at the current techniques to promote and describe the Fashion and Lifestyle Systems. It focuses on those skills to conceive and implement strategies and content for brands and institutional players operating in the sector.
The didactic programme provides students with all the tools to identify useful elements to devise a fashion narrative. Classes aim to boost awareness about contemporary media languages and cultural phenomena. Students learn to understand, analyse and interpret data flows. Product marketing, branding, on-off-line communication strategies, economic and managerial factors to understand the basics of digital marketing are at the core of the path of studies.
The programme offers a solid foundation in the Phenomenology of styles and of media as well as in Digital technologies and applications. Marketing and management, Brand design, and Project methodology of visual communication courses provide specific and deepening skills. The internship gives the student some concrete feedback on the acquired knowledge. At the end of the Master's, students present and discuss a digital marketing Final project related to the fields of culture, management or fashion communication.
Department: Design and Applied Arts
Area: Fashion Design
Title Awarded: First Level Academic Master Degree
Credits: 60 CFA
Starting: October 2024
Duration: 1 year
Languages: Italian and English
Campus: Milan
Nuestro profesorado
Design and Applied Arts Department Head
Luca Poncellini is an architect and a designer with a PhD in the History of Architecture and City Planning. As a partner in the architecture office Cliostraat until 2009, he has curated projects and has lectured in Italy and in several countries throughout the world. His works have been exhibited at the Venice Biennale, at the Van Alen Institute in New York, at ETH in Zürich, at MAGA in Gallarate and at Triennale Milano. In 2008 he co-curated the retrospective exhibition Laszlo Hudec, in collaboration with the Hungarian Consulate in Shanghai. Since 2013 he has been the Course Leader of the MA in Interior Design. Between 2015 and 2019 directed the research lab and the project C-Park. Since 2019 he has been Design and Applied Arts Department Head.
After a number of collaborations with many top fashion designers, including Nanni Strada, Colomba Leddi joined Frammenti in 1992, a group experimenting with artisanal techniques to be applied to the clothing sector. In 1996, she opened her own atelier of tailor-made, unique pieces, and her label can be found in some of the best Italian and foreign boutiques, including Biffi in Milan, Philippe Model Maison in Paris, HP Deco in Japan, Thimbloom in Korea and Bird Boutique in New Zealand. She has participated in several fashion fairs and group exhibitions in Italy and abroad, including Passeggiata evanescente, with Melina Mulas, at Galleria Le 5 Venice, in Venice (2010), W. Women in Italian Design at Triennale Milano (2016-2017), Documenta 2020 – Windows in pandemic, Tsinghua University Art Museum Beijing (2020). She also works as a theatre and cinema costume designer and has taught at many different universities and academies.
Su método de enseñanza considera varios aspectos de la moda: desde la gestión de proyectos hasta la comunicación visual, pasando por la ilustración y el estilismo. Estas habilidades son el resultado de su formación y experiencia profesional en ilustración de moda y de sus colaboraciones con algunos de los artistas, diseñadores, teóricos y escritores más influyentes del panorama italiano, como Benedetta Barzini, Mariuccia Casadio, Eleonora Fiorani, Matteo Guarnaccia, Alessandro Guerriero, Nancy Martin, Angela Missoni, Cinzia Rugger, Shingo Sato y Alberto Zanoletti. Durante años se ha encargado de los concursos, los proyectos especiales, la comunicación en la web y los eventos del área de Moda de NABA. Entre los diversos premios externos: publicaciones en Glamour IT, Vogue Talents, exposiciones en el Palazzo Giureconsulti (Milán) y en Vicenza Oro Evolving Jewelry Fair (Vicenza) y finalista del Fashion Up Ronca Style Award (Verona). INSTAGRAM @casabelotti
La Oficina de Relaciones con Empresas y de Servicios para la Carrera de NABA te puede asesorar y guiar en tu transición de la vida académica al mundo laboral. Nuestro equipo te ayudará a desarrollar herramientas de autopromoción y te orientará en tus primeros pasos en el mundo profesional.
La Oficina establece relaciones con las empresas para organizar prácticas, promover oportunidades de trabajo y realizar proyectos interactivos entre los estudiantes y las organizaciones.
Con el tiempo, NABA ha desarrollado sólidas relaciones con empresas líderes del sector, que acogen a los estudiantes de NABA para un período de prácticas. Entre ellas: Chanel, Gabs, Staff International, Hugo Boss, Valentino Fashion Group, Ratti, Bembercell, Missoni, Tirelli Costumi, Guccio Gucci, Luisa Beccaria, Gianni Versace, Carrera's, E. C. (Costume National), Corneliani, Lorenzo Riva, Trussardi, Moschino, Federico Sangalli, Jil Sander Italia, Kenzo, ETRO, Gentucca Bini & Father, Gruppo Miroglio, Furla, Ermenegildo Zegna, Mantero, AEFFE y Ports1961.
Pon en marcha tu carrera. Entre las oportunidades laborales: