This course aims to introduce participants to
the topic of branding, focusing especially within
the context of local brands and landmarks,
such as regions and cities. Empowered by their
communication approach, a must for every
entity is to work on the definition of their image
and perception, both from a commercial and
from an institutional point of view. The target of
GRAPHIC DESIGN
AND COMMUNICATION
Field
territorial branding is to build brand experiences
for tourism or institutions, in order to increase
the capacity to reach new audience, through a
process of brand design and experience design:
research, analysis of values, and defining a
strategy. Relying on case-studies for inspiration,
students will engage in workshops to learn
how to emphasize features and how to build
communication strategies suitable in many
business contexts.
This course is intended for students with some
background in that specific subject area and to
students attending or having completed one
or two years of their university studies in Art
and Design who are keen on building upon this
through hands-on training experience.