As new graphics technologies evolve, so do approaches to company branding and advertising. In NABAâ€™s BA in Graphic Design and Art Direction program, youâ€™ll learn the multidisciplinary approach to graphic design and communication that todayâ€™s marketplace demands: a blend of graphics + digital media + advertising.
Brand identity design and advertising are the cornerstones of this program. Youâ€™ll solidify your knowledge of the fundamentals of graphic design (typography, layout, infographics, and packaging), and youâ€™ll gain expertise with the latest computer graphics techniques (motion and 3D). Youâ€™ll focus on recent applications in the field of digital publishing (for tablets, smartphones, and the Web) and explore animated illustration within visual design.
Through a synthesis of research, business strategy, and creativity, youâ€™ll define innovative communication approaches for businesses. Youâ€™ll learn by doing, creating individual and group studio projects under the guidance of faculty members and experts from the business world. Teamwork will help you bridge cultural and technological gaps and learn new perspectives from your peers. This program will prepare you for a career in advertising, digital publishing, or new media.
The BA in Graphic Design and Art Direction program is recognized by the Italian Ministry of Education, Universities and Research (MIUR) as a Bachelor of Arts Degree (180 CFs).
Computer Graphics I, History of Modern Art, History of Applied Arts, Graphic Design I, Layout and Visualization Techniques, Semiotics, Art Direction I
History of Contemporary Art, Digital Technologies and Applications, Art Direction II, Graphic Design II, Marketing, Theory and Methodology of Mass Media, Communication Methodologies and Techniques
+ One optional exam between: Photography, Illustration, Creative Writing
Computer Graphics II, Phenomenology of Contemporary Arts, Project Methodologies of Visual Communication,
+ One optional exam between: History of Cinema and Video, Digital Animation Techniques, Photography, Layout and Visualization Techniques II
+ One optional exam between: Audiovisual Languages and Techniques, Brand Design
+ Two optional exams between: Aesthetics, Photography, Layout and Visualization Techniques II, Digital Animation Techniques
STUDY ABROAD OPPORTUNITIES
Through exchange programmes, NABA's International Office encourages and supports students wishing to study abroad.
The office promotes educational experiences at numerous prestigious international partner universities worldwide, including members and non-members of the Laureate International Universities network. Thanks to this vast international network, students at NABA are able to spend periods of study abroad, enriching their educational curriculum and laying the groundwork for increasingly international future careers.
International study opportunities are mainly provided as part of the Erasmus+ project promoted by the European Commission, the International Exchange Program for destinations outside of Europe, the Semester Abroad Program at the Laureate group Universities and short summer courses.
NABA counts more than 50 cooperation agreements with European academies and universities through the Erasmus+ Programme; the Academy also counts more than 20 international cooperation agreements with several universities outside Europe.
Find out our Study abroad opportunities.
Faculty and Visiting Professors
Francesco Achilli, Rudy Bahuer, Pasquale Barbella, Antonella La Carpia, Fabrizio Bernasconi, Fulvio Caldarelli, Luca Pianigiani, Roberto Bertocchi, Guido Cornara, Marco Cremona, Sergio Spaccavento, Piero Bagolini, Michel Fuzellier, Antonio Motti, Jeremy Leslie, Giancarlo Majorino, Till Neuburg, Lele Panzeri, Drew Smith, Anna Maria Testa, Luca Scotto di Carlo, Nando dalla Chiesa, Alberto Bettinetti, Andrea Febbraio, Moreno Pisto, Volker Tolle.