Description

As new graphics technologies evolve, so do approaches to company branding and advertising. In NABA’s BA in Graphic Design and Art Direction program, you’ll learn the multidisciplinary approach to graphic design and communication that today’s marketplace demands: a blend of graphics + digital media + advertising.

Brand identity design and advertising are the cornerstones of this program. You’ll solidify your knowledge of the fundamentals of graphic design (typography, layout, infographics, and packaging), and you’ll gain expertise with the latest computer graphics techniques (motion and 3D). You’ll focus on recent applications in the field of digital publishing (for tablets, smartphones, and the Web) and explore animated illustration within visual design.

Through a synthesis of research, business strategy, and creativity, you’ll define innovative communication approaches for businesses. You’ll learn by doing, creating individual and group studio projects under the guidance of faculty members and experts from the business world. Teamwork will help you bridge cultural and technological gaps and learn new perspectives from your peers. This program will prepare you for a career in advertising, digital publishing, or new media.

The BA in Graphic Design and Art Direction program is recognized by the Italian Ministry of Education, Universities and Research (MIUR) as a Bachelor of Arts Degree (180 CFs).

specializations

Progetto Packaging Cola Turka di Celine Kirkeng, Triennio in Graphic Design e Art Direction

FIRST YEAR

Computer Graphics I, History of Modern Art, History of Applied Arts, Graphic Design I, Layout and Visualization Techniques, Semiotics, Art Direction I

SECOND YEAR

History of Contemporary Art, Digital Technologies and Applications, Art Direction II, Graphic Design II, Marketing, Theory and Methodology of Mass Media, Communication Methodologies and Techniques

+ One optional exam between: Photography, Illustration, Creative Writing

THIRD YEAR

Computer Graphics II, Phenomenology of Contemporary Arts, Project Methodologies of Visual Communication,

+ One optional exam between: History of Cinema and Video, Digital Animation Techniques, Photography, Layout and Visualization Techniques II

+ One optional exam between: Audiovisual Languages and Techniques, Brand Design

+ Two optional exams between: Aesthetics, Photography, Layout and Visualization Techniques II, Digital Animation Techniques

STUDY ABROAD OPPORTUNITIES

Through exchange programmes, NABA's International Office encourages and supports students wishing to study abroad.

The office promotes educational experiences at numerous prestigious international partner universities worldwide, including members and non-members of the Laureate International Universities network. Thanks to this vast international network, students at NABA are able to spend periods of study abroad, enriching their educational curriculum and laying the groundwork for increasingly international future careers.

International study opportunities are mainly provided as part of the Erasmus+ project promoted by the European Commission, the International Exchange Program for destinations outside of Europe, the Semester Abroad Program at the Laureate group Universities and short summer courses.

NABA counts more than 50 cooperation agreements with European academies and universities through the Erasmus+ Programme; the Academy also counts more than 20 international cooperation agreements with several universities outside Europe.

Visit this link for more information on the Erasmus+ Programme and international exchange.

Faculty

Guido Tattoni

GUIDO TATTONI

Patrizia Moschella

PATRIZIA MOSCHELLA

Faculty and Visiting Professors

Francesco Achilli, Rudy Bahuer, Pasquale Barbella, Antonella La Carpia, Fabrizio Bernasconi, Fulvio Caldarelli, Luca Pianigiani, Roberto Bertocchi, Guido Cornara, Marco Cremona, Sergio Spaccavento, Piero Bagolini, Michel Fuzellier, Antonio Motti, Jeremy Leslie, Giancarlo Majorino, Till Neuburg, Lele Panzeri, Drew Smith, Anna Maria Testa, Luca Scotto di Carlo, Nando dalla Chiesa, Alberto Bettinetti, Andrea Febbraio, Moreno Pisto, Volker Tolle.

PROFESSIONAL AND EDUCATIONAL PERSPECTIVES

Graduates of the BA in Graphic Design and Art Direction will have the theoretical, technical, and design practical skills to launch a career as:

  • Graphic designer
  • Art director
  • Corporate identity designer
  • Copywriter
  • Web designer
  • Brand designer
  • Visual designer
  • Editorial designer
  • Retail and exhibition designer
  • Packaging designer
  • Illustrator
  • Visual designer
  • Creative director.

Graduates may also choose to study at the master’s and doctorate level in the fields of communication, graphic design, advertising, animation, etc.

At NABA, they can earn their Master of Arts in:

NABA's Career Service helps students and graduates identify and apply for internships and staff positions with prospective employers. 80% of NABA graduates find employment in positions related to their degree during the first year after graduation*. Students also receive advice and assistance in drafting their résumés, writing job search letters, and organizing their professional portfolios.

*Data supplied by Demoskopea from NABA 2014 graduates.

NABA has developed strong relationships with leading companies that provide internships for NABA students, including: Young & Rubican, Ogilvy & Mather, Havas Worldwide, Leagas Delaney, Edizioni Condè Nast, Independent Ideas,  Milano Venture Company, Provincia di Milano, Armando Testa, Carmi e Ubertis, Publicis, Upim, Arnoldo Mondadori Editore, Editrice Abitare Segesta, Lowe Pirella, McCann Erikson Corporation, Saatchi & Saatchi, Velvet, Gruppo Editoriale L'Espresso, Il Sole 24 Ore, Lumen, Monster Italia, Publikompass, Comune di Milano, Harrods LTD, Jannuzzi Smith, Emergency, Berlucchi Service, Leo Burnett, Giangiacomo Feltrinelli Editore, TBWA Italia, JWT, Hearst Megazine.

The BA in Graphic Design & Art Direction cooperates or has cooperated with: 55DSL - Diesel, Absolut Vodka, Auditorium di Milano Giuseppe Verdi, L'Oreal Paris, Lipton, Praga International Marathon, Rolling Stone, Val Verde, San Benedetto, Bear, CDI, Croce Rossa Italiana, Libera, Silvian Heach, UNIMI – Facoltà di Medicina e Facoltà di Scienze Politiche, Comune di Milano - Assessorato Politiche Sociali, Glion.

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