The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year masterâ€™s program focuses on innovative and effective advertising techniques that get customers thinking, talkingâ€”and buying. The course covers all media in which advertising appearsâ€”from print, radio, and TV to the Web and social media.
Youâ€™ll prepare to enter the creative departments of advertising agencies by learning how to solve problems creatively and how to convey ideas to others in a concise and persuasive way. Both of these core life skills are transferable across any number of disciplines, particularly those associated with commercial creativity.
Eligible graduates will receive an Academic Masterâ€™s Degree awarded by NABA and Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education, Universities and Research.
ABOUT MEDIA DESIGN SCHOOL
Media Design School is New Zealandâ€™s most-awarded private higher education institute for the creative industries. The Auckland-based school offers specialist degrees in emerging creative fields, including bachelorâ€™s degrees in 3D animation, media design, visual Eeffects, game art, and game programming. Media Design School alumni have gone on to employment with top companies such as DreamWorks, Pixar, BBDO, and Saatchi & Saatchi, and they have worked on major productions such as The Hobbit and Avatar.
Classes include: Advertising, Sociology of Cultural Processes, Project Design, Art Direction, Audiovisual Documentation Techniques, Digital Technologies and Applications, Integrated New Media.
Faculty and Visiting Professors
Alessandro Baici, Creative Advisor/Selmi Barissever (Havas), Art Direction/Sara Buluggiu (Rubicon), Media strategy/Elena Grinta, Branded Entertainment/Giuseppe Mayer (Gruppo Armando Testa), Digital Strategy/Giorgio Majno, Photography/Chiara Monticelli (Havas), Copywriting/Luca Pedrani, Copywriting/Marco Pupella, Art Direction/Marco Rubiola, History of Adv/Marian St. Laurent, Semiotics for Brand/Dino Torrisi (Futureberry), Marketing/Emilio Vignapiano (Web Stars Channel), Digital Communication