Description

The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media.

You’ll prepare to enter the creative departments of advertising agencies by learning how to solve problems creatively and how to convey ideas to others in a concise and persuasive way. Both of these core life skills are transferable across any number of disciplines, particularly those associated with commercial creativity.

Eligible graduates will receive an Academic Master’s Degree awarded by NABA and Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education, Universities and Research.

ABOUT MEDIA DESIGN SCHOOL

Media Design School is New Zealand’s most-awarded private higher education institute for the creative industries. The Auckland-based school offers specialist degrees in emerging creative fields, including bachelor’s degrees in 3D animation, media design, visual Eeffects, game art, and game programming. Media Design School alumni have gone on to employment with top companies such as DreamWorks, Pixar, BBDO, and Saatchi & Saatchi, and they have worked on major productions such as The Hobbit and Avatar.

 

Master in Creative Advertising tr

CURRICULUM

Classes include: Advertising, Sociology of Cultural Processes, Project Design, Art Direction, Audiovisual Documentation Techniques, Digital Technologies and Applications, Integrated New Media.

Faculty

Guido Tattoni

GUIDO TATTONI

fabio-pelagalli

FABIO PELAGALLI

Faculty and Visiting Professors

Simone Valtulina, copywriter e creative director / Paolo Borrelli, graphic design / Till Neuburg, history of adv / Dino Torrisi, marketing e management / Giorgio Majno, fotografo / Franz Iacono, creative writing e direttore creativo / Sara Buluggiu, media strategy / Selmi Barissever, direttore creativo / Chiara Monticelli, copywriter / Marco Pupella, art director / Guido Cesana, illustratore / Eros Gioetto, video editing / Alessandro Manzi, creative director e fashion consultant / Francesco Ferrari, strategy director.

ALESSANDRO BAICI

Course Advisor

 

PROFESSIONAL PERSPECTIVES

Graduates in Master in Creative Advertising will have the theoretical and technical abilities to take on various professional roles within advertising including

  • art director,
  • graphic designer,
  • copywriter,
  • creative storyteller,
  • creative account manager,
  • advertising consultant,
  • product and/or brand manager,
  • promotion and PR manager,
  • communication planner.

Graduates may also work in TV or radio stations, creative departments, corporate marketing departments, design consultancies or studios, public relations companies, or publishing.

NABA's Career Service helps students and graduates identify and apply for internships and staff positions with prospective employers. 89% of NABA graduates find employment during the first year after graduation (data certified by Ipsos Observer regarding 2015 NABA graduates). Students also receive advice and assistance in drafting their résumés, writing job search letters, and organizing their professional portfolios.

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