Description

Students of the Master in Creative Advertising will focus on the development of different skills in copywriting, storytelling and art-direction, in order to design ADV campaigns.

This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. You will prepare to enter the creative departments of advertising agencies by learning how to solve problems creatively and how to convey ideas to others in a concise and persuasive way. Students will enhance their portfolios, thanks to the participation in prestigious international creative competitions. Upon completing the workshops, students will be offered the opportunity to undertake work placements.

To complete the Master’s program, students will be required to produce a dissertation project, which will be evaluated by a panel of faculty and external professionals. Eligible graduates will receive an Academic Master’s Degree awarded by NABA Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education, Universities and Research.

CAREER OPPORTUNITIES

Graduates will have the skills to launch careers in art direction and copywriting in creating agencies worldwide as:

›› Creative directors

›› Brand consultants

›› Media planners

›› Copywriters

›› Art directors

 

Master in Creative Advertising

CURRICULUM

Classes include: Advertising, Sociology of Cultural Processes, Project Design, Art Direction, Audiovisual Documentation Techniques, Digital Technologies and Applications, Integrated New Media.

Faculty

Guido Tattoni

GUIDO TATTONI

fabio-pelagalli

FABIO PELAGALLI

Faculty and Visiting Professors

Alessandro Baici, Creative Advisor/Selmi Barissever (Havas), Art Direction/Sara Buluggiu (Rubicon), Media strategy/Elena Grinta, Branded Entertainment/Giuseppe Mayer (Gruppo Armando Testa),  Digital Strategy/Giorgio Majno, Photography/Chiara Monticelli (Havas), Copywriting/Luca Pedrani, Copywriting/Marco Pupella, Art Direction/Marco Rubiola, History of Adv/Marian St. Laurent, Semiotics for Brand/Dino Torrisi (Futureberry), Marketing/Emilio Vignapiano (Web Stars Channel),  Digital Communication

 

PROFESSIONAL PERSPECTIVES

Graduates in Master in Creative Advertising will have the theoretical and technical abilities to take on various professional roles within advertising including

  • art director,
  • graphic designer,
  • copywriter,
  • creative storyteller,
  • creative account manager,
  • advertising consultant,
  • product and/or brand manager,
  • promotion and PR manager,
  • communication planner.

Graduates may also work in TV or radio stations, creative departments, corporate marketing departments, design consultancies or studios, public relations companies, or publishing.

NABA's Career Service helps students and graduates identify and apply for internships and staff positions with prospective employers. 89% of NABA graduates find employment during the first year after graduation (data certified by Ipsos Observer regarding 2015 NABA graduates). Students also receive advice and assistance in drafting their résumés, writing job search letters, and organizing their professional portfolios.

The Master in Master in Creative Advertising cooperates with Altavia,Dude,Fondazione Pubblicità Progresso,We Are Social and TheBigNow

 

logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner
logo partner