Students of the Master in Creative Advertising will focus on the development of different skills in copywriting, storytelling and art-direction, in order to design ADV campaigns.
This one-year masterâ€™s program focuses on innovative and effective advertising techniques that get customers thinking, talkingâ€”and buying. The course covers all media in which advertising appearsâ€”from print, radio, and TV to the Web and social media. You will prepare to enter the creative departments of advertising agencies by learning how to solve problems creatively and how to convey ideas to others in a concise and persuasive way. Students will enhance their portfolios, thanks to the participation in prestigious international creative competitions. Upon completing the workshops, students will be offered the opportunity to undertake work placements.
To complete the Masterâ€™s program, students will be required to produce a dissertation project, which will be evaluated by a panel of faculty and external professionals. Eligible graduates will receive an Academic Masterâ€™s Degree awarded by NABA Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education, Universities and Research.
Graduates will have the skills to launch careers in art direction and copywriting in creating agencies worldwide as:
â€ºâ€º Creative directors
â€ºâ€º Brand consultants
â€ºâ€º Media planners
â€ºâ€º Art directors
Classes include: Advertising, Sociology of Cultural Processes, Project Design, Art Direction, Audiovisual Documentation Techniques, Digital Technologies and Applications, Integrated New Media.
Faculty and Visiting Professors
Alessandro Baici, Creative Advisor/Selmi Barissever (Havas), Art Direction/Sara Buluggiu (Rubicon), Media strategy/Elena Grinta, Branded Entertainment/Giuseppe Mayer (Gruppo Armando Testa), Digital Strategy/Giorgio Majno, Photography/Chiara Monticelli (Havas), Copywriting/Luca Pedrani, Copywriting/Marco Pupella, Art Direction/Marco Rubiola, History of Adv/Marian St. Laurent, Semiotics for Brand/Dino Torrisi (Futureberry), Marketing/Emilio Vignapiano (Web Stars Channel), Digital Communication