Trend scouting is key to the development of a creative and innovative personal fashion collection. Cool Hunting as research methodology is based on the observation of what is really  going on in the streets of the world. What people really do, think and wear is a powerful tool to create a new vision of Fashion.

Students will learn and implement the observation, research and analysis techniques related to cool hunting specifically focusing on Milan.


This course is suitable for students with some background in fashion design and for students who have completed one or two years of university studies in art and design.


If you don't have a background in the area you can join the following course: