This intensive course will focus on tools used in the digital marketing field to manage social network platforms. This course will focus on effective research for data gathering and analysis required to profile the so-called ‘personas’.  Carrying out consistent net researches will help students to create engagement with targeted posts, online contents, and hyperlinks, as well as managing multiple platforms’ likes, comments, follows, subscriptions, and other viral processes.


The course is intended for students with no background in this field, who are attending or going to attend their first year of university studies in art and design.