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In collaboration with Xiaomi
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NABA launches the competition “New Humanity”, the best 5 projects will receive 5 scholarships for the Master of Arts in Design - Product Design starting in September 2019.

 

BRIEF

It is clear how models, habits and strategies that have sustained Design development over the last century have been slowly disappearing, exposing their weaknesses. For years, Design has supported the survival of traditional consumer behavior, through the creation of concepts of beauty, wellness, metropolis, architecture, interior and product design.

Design and manufacturing have been side by side since the very beginning. Through this alignment, design was able to accept manufacturing’s mission, mechanisms and values to achieve a problem-solving role without asking any questions on the paradigms of production, distribution and consumption.

However, questioning is the behavior that in topical historical moments was able to open up new ways of approaching the creation of man’s “home and things”.

This competition aims to predict modern solutions to the incoming transformation of the product design industry. Projects that aim to envision possible futures based on the paradigms and values of new/different living spaces:

  • new manufacturing and production methods
  • different approaches to using materials and energies
  • rethinking the concepts of wellness and beauty
  • new ways of distributing, owning, accessing, consuming and using
  • a project able to show hints about paradigms and values of the future.

 

PRIZES

The five best projects will be awarded a scholarship for partial coverage of the tuition fee to attend the first year of the Two-year MA in Design - Product Design starting in September 2019.

- 1st prize: 1 scholarship covering 60% of the tuition fee to attend the first year of the MA Program;

- 2nd prize: 1 scholarship covering 50% of the tuition fee to attend the first year of the MA Program;

- 3rd prize: 1 scholarship covering 40% of the tuition fee to attend the first year of the MA Program;

- 2 special mentions covering 20% of the tuition fee to attend the first year of the MA Program.

 

SCHEDULE

May 10th 2019 is the Deadline for submitting complete application documents and competition project.

 

APPLY NOW

Download the scholarship competition announcement HERE

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