We are proud to announce that the Ministry of Foreign Affairs and International Cooperation - Farnesina have selected two NABA professors as “Ambassadors of Design”. They will represent Italian culture in Tirana – Albania- and Singapore during the Italian Design Day 2018 that will be held on March 1st, 2018 in 100 cities all over the world. Italo Rota (NABA design Scientific Advisor) and Claudio Larcher (Program Leader of the BA in Design) will give a speech focusing on the connection between design and sustainability. They will make presentations to people who work in the field and enthusiasts of the best of our industrial design.

Following its successful debut in 2017, this is the second edition of the event and embodies the climax of a year-long process, with the Foreign Ministry involved on several fronts: the promotion of Italian designers; support for the Salone del Mobile, with the new Shanghai edition launched in 2016 now turned into an annual event; cooperation with the Triennale di Milano which the Foreign Ministry helped relaunch in 2016 by encouraging international participation (equal support has already commenced for the upcoming 2019 edition focusing on the “Broken Nature” concept).

The 2018 Italian Design Day in the World will therefore serve to promote this important event. Sustainability policies are now central to both governments, the private sector and Italy, the undisputed world leader in design, will present high-quality ideas, projects and solutions to encourage international debate prior to the 22nd Triennale di Milano in 2019. The ideas that may emerge will also help Italy prepare its participation in the next Bureau International des Expositions (BIE) event and in the 2020 Expo Dubai with the slogan “Connecting minds, creating the future”, which will also feature the concept of sustainability.

Italian Design Day 2018