QS World University Rankings® by Subject Art&Design: NABA Best Italian Academy and in the Top 100 worldwide
Courses
SELECT YOUR LEVEL
SELECT YOUR LEVEL
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE
CHOOSE YOUR INTERESTED AREA
CHOOSE YOUR FUTURE

The Programme: overview

The MA in Visual Design and Integrated Marketing Communication (Second Level Academic Degree in Communication Design) provides a synthesis between the typical marketing approach, as usually covered in more corporate business oriented courses, to help students develop a solid background in the field, and the artistic-expressive approach as also used by new technologies, gaining a wide range of technical and design production skills. By working on real briefs, they have the chance to put their acquired skills into practice and to undertake all phases of complex communication projects.

Over the MA, students will have the opportunity to:

  • Decode the elements and languages of communication as well as their contemporary cultural and imaginary contexts
  • Assess different languages of communication and identify the impact of the communication processes on today's socio-economic and cultural context
  • Manage complex communication projects, finding the right balance between the economic and the artistic-creative dimension
STUDY PLAN
<p>The Master of Arts allows students to deepen their knowledge and skills through specialised and advanced studies and to acquire the instruments necessary to develop complex communication outputs, through a practical workshop approach.</p> <p>Constanstly engaged in real projects and analysing the fundamental elements of&nbsp; marketing, integrated communication, and contemporary cultural scenarios, as well as thanks to interdisciplinary activities, students have the opportunity to confront the professional context, experiencing new creative and operational models which will support them in the development of a sound professional and project profile.</p> <p>&nbsp;<strong>FIRST YEAR</strong></p> <p>Introduces students to the visual communication project methodology in the field of graphic and branding and provide the basic knowledge of project management, from the economic-financial aspects to marketing, from research to briefing, through advanced studies in project</p> <p>methodology, art direction, phenomenology of contemporary arts.</p> <p>Through workshop experiences and theoretical lectures, students have the opportunity to deal with integrated marketing communication projects, to acquire a sound understanding and ability to execute a communication briefing and to develope effective solutions for complex projects.</p> <p>&nbsp;<strong>SECOND YEAR</strong></p> <p>Students deepen the project dimension with an application approach by implementing communication projects assigned by partner companies in the field of advanced studies of visual communication, art direction and editorial systems for art. Furthermore, a focus on design management addresses the issues of entrepreneurship, business modeling, start-up.</p> <p>A series of cross-disciplinary workshops, several project experiences, and the participation in international contests enable students to gain aware project methodology, knowledge and skills suitable for professional career.</p>

Department: Design and Applied Arts

Area: Communication and Graphic Design

Title Awarded: Second Level Academic Degree

Credits: 120 CFA

Starting: February 2022 - October 2022

Duration: 2 years

Languages: Italian and English

Campus: Milan and Rome*

* Rome teaching delivery campus is subject to authorisation by MUR for A.Y. 2022/23