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In collaboration with  Art Directors Club Italiano

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NABA launches the competition “It’s time for a new ADVenture”, the best 5 projects will receive a scholarship for the Academic Master in Creative Advertising starting in September 2019.

 

BRIEF

A business from your country has decided to relaunch one of its products through social media platforms and has chosen you to design a strategy taking inspiration from an advertising that you saw on television when you were a child and that you have never forgotten (every now and then you still watch it on YouTube!).

Today, in front of the managers of that company, you are ready to pitch your idea (you have 3 minutes to

convince them). It took some hard work, but in the end, you were able to:

• Analyse the old advertising (What message did it communicate? What emotional need of the consumer did it satisfy? Why did that creative idea prove successful to the point of being relevant even today?)

• Use the old concept, transforming it into a new message suitable to be spread via smartphone (Why do you think this digital strategy is useful? Which digital consumer behaviour do you want to encourage? What motivation will push the consumer to use the proposed social platform?)

• Create the storyboard for a video that tells us your new idea and in which there is the same brand payoff but an effective new claim related to the presented creative idea (well, you may not be very good at drawing, but your idea will convince them ...).

Fantastic! You were able to fit all three points in a 10MB max pdf file!!!

 

PRIZES

The five best projects will be awarded a scholarship for partial coverage of the tuition fee to attend the Academic Master in Creative Advertising starting in September 2019.

- 1st prize: 1 scholarship covering 60% of the tuition fee to attend the Academic Master

- 2nd prize: 1 scholarship covering 50% of the tuition fee to attend the Academic Master

- 3rd prize: 1 scholarship covering 40% of the tuition fee to attend the Academic Master

- 2 special mentions covering 20% of the tuition fee to attend the Academic Master

 

SCHEDULE

May 10th 2019 is the Deadline for submitting complete application documents and competition project.

 

APPLY NOW

Download the scholarship competition announcement HERE

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