Master in Creative Advertising students Tarek El Shishiny, Windy Huang, Alessandro Erik Adorno and Marco Fiecconi were selected as finalists for the prestigious international contest Future Lions 2017, with their project iDentified. The five winning teams will be announced on June, the 21st and they will be granted full access to the Cannes Lions International Festival of Creativity.

The brief of the contest was to connect an audience to a product or service from a global brand in a way that wasn’t possible three years ago. The Master in Creative Advertising students’ project—iDentified— is a new app that helps parents find their missing children by using fingerprint recognition.