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In collaboration with Freeda

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NABA launches the competition “Freeda’s Cup”, the best 5 projects will receive 5 scholarships for the Master of Arts in Communication Design starting in September 2019.

 

BRIEF

Freeda, the main media company for a new generation of women, decides to develop an online communication campaign to launch a new product in the automotive sector. The company wants to target a segment that historically has never been able to reach: women between 18 and 34 years old.

Candidates are asked to:

- Identify the best communication strategy to succeed in making the new product and the brand top of mind for this target, exploiting Freeda's communication channels.

- Design an offline communication campaign to support the launch, including guerrilla marketing and outdoor advertising.

 

PRIZES

The five best projects will be awarded a scholarship for partial coverage of the tuition fee to attend the first year of the Two-year MA in Communication Design starting in September 2019.

- 1st prize: 1 scholarship covering 60% of the tuition fee to attend the first year of the MA Program;

- 2nd prize: 1 scholarship covering 50% of the tuition fee to attend the first year of the MA Program;

- 3rd prize: 1 scholarship covering 40% of the tuition fee to attend the first year of the MA Program;

- 2 special mentions covering 20% of the tuition fee to attend the first year of the MA Program.

 

SCHEDULE

May 10th 2019 is the Deadline for submitting complete application documents and competition project.

 

APPLY NOW

Download the scholarship competition announcement HERE

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