Alessandro Baici

Course Leader, Master in Creative Advertising

After graduating from the Faculty of Engineering at Politecnico di Torino, where he studied mechanical engineering, Alessandro Baici he entered the world of creative communication. 

As a consultant in communication, direct marketing, and advertising since 1987, he has taken on roles ranging from copywriting to Web development. He has worked with several advertising agencies in Milan, including Publicis Italy, Carmi e Ubertis Communication, and Studio Colella Design.

In that capacity, he has developed projects for Swisscom, La Cremeria Motta, UniCredit Bank, AXA Insurance Italy, Dainese, Fujitzu Italy, Buitoni, Parmalat, Ticket Restaurant, Dal Colle, Prague International Marathon, and Zuegg. In 2009, together with Studio Agazzi, he won first prize in  the Brand Identity GrandPrix contest with a project for Ala Assicurazioni.

Baici launched the educational side of his career in 2000, when he began lecturing in Internet strategies and Web design at Istituto Superiore di Comunicazione in Milan and Istituto Europeo di Design Torino. Later, he became a professor of the same disciplines for NABA’s Graphic Design and Art Directionor degree program. He is also involved in the NABA Affiliate Program, a project aimed to at exporting the excellence of NABA educational programs abroad.