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The Programme: overview

The one-year Academic Master provides students the chance to develop their talents in copywriting, storytelling and art direction, enabling them to ideate campaigns across various types of media. The programme alternates the teaching of the basics of creative advertising - from terminology to project logics - to a “learning by doing” didactic approach: students, in fact, will attend intensive workshops with leading companies and sector professionals and will be encouraged to participate in prestigious international creative competitions.

Over the AM, students will have the opportunity to:

  • Acquire the basics of creative advertising through theory and practice
  • Experiment with real campaigns and briefs with international leading partners
  • Participate in prestigious international creative competitions
STUDY PLAN
<p>The Academic Master is an intensive and cross-disciplinary study path directed at providing students with advanced training and professionalisation in the field of creative advertising and experimentation of visual languages for the contemporary communication.</p> <p>Through theoretical courses and frontal lectures, practical workshops and projects, participation in international competitions and an internship period, students define their skills and gain the instruments necessary to deal with the international and contemporary creative advertising, coming into direct contact with established industry professionals and the jobs market.&nbsp;</p> <p>The educational path consists of two cycles to provide the necessary skills and a cross-sectoral methodological approach in the main fields of advertising, sociology of cultural processes, project design, art direction, audiovisual documentation techniques, digital technologies and applications, integrated new media.</p> <p>The first part explores the main aspects of advertising and the basis for a creative, strategic and unconventional approach, developing an in-depth knowledge of the relationship between image and text, of the audiovisual production, of the creativity applied to the plurality of contemporary languages and media.</p> <p>Later, students attend to intensive workshops with leading companies and professionals in the field and to prestigious international competitions which allow students to apply the notions learned, while the internship period enable them to come into direct contact with the various market players. The thesis final project is a communication project or a project for an advertising campaign, based on a brief to be choosen among a range of options proposed by the faculty members.</p>

Department: Design and Applied Arts

Area: Communication and Graphic Design

Title Awarded: First Level Academic Master Degree

Credits: 60 CFA

Starting: October 2022

Duration: 1 year

Languages: English

Campus: Milan