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In collaborazione con Ogilvy & Mather

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NABA launches the competition “It’s time for the new ADVenture” the best 5 projects will recieve 5 scholarships for the Master in Creative Advertising in September 2017

Il Brief

A business from your country has decided to relaunch one of its products through social media platforms and has chosen you to design a strategy getting inspiration from an advertising that you saw as a child on television and you’ve never forgotten (every now and then you still watch it on YouTube!). Today, in front of the managers of that company, you’re ready to pitch your idea (you have 3 minutes to convince them).
It took some hard work, but in the end you were able to:
- Analyse the old advertising (What message did it communicate? What was the consumer’s emotional need to satisfy? Why did that creative idea prove successful to the point of being relevant even today?)
- Use the old concept, transforming it into a new message suitable to spread via smartphone (Why do you think this digital strategy is useful? Which digital consumer behavior you want to encourage? What motivation will push the consumer to use the planned social platform?)
- Make the storyboard for a video that tells us your new idea and in which there is the same brand payoff but an effective new claim related to the presented creative idea (well, you may not be very good at drawing, but your idea will convince them ...) Fantastic! You were able to fit all three points in a 10MB max pdf file!!!
It is strongly recommended to read the report DIGITAL IN 2017 - GLOBAL OVERVIEW - A collection of Internet, social media, and mobile data from around the world. (http://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview)

The competition is open to professionals and graduates in advertising, communication, brand and graphic design-related disciplines, design, marketing and humanities.

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AUDIENCE

The competition is open to professionals and graduates in advertising, communication, brand and graphic design-related disciplines, design, marketing and humanities.

PRIZES

The five best projects will be awarded a scholarship for partial coverage of the tuition fee to attend the first year of the Academic Master in Creative Advertising starting in September 2017.

• 1st prize: nr. 1 scholarship covering 60% of the tuition fee to attend the Program
• 2nd prize: nr. 1 scholarship covering 50% of the tuition fee to attend the Program
• 3rd prize: nr. 1 scholarship covering 40% of the tuition fee to attend the Program
• 2 special mentions covering 20% of the tuition fee to attend the Program

SCHEDULE

May 12th 2017 - Deadline for submitting applications and projects
June 6th 2017 - Communication of results to participants
June 13th 2017 - Deadline for winners to matriculate

Projects in digital format must be uploaded to the following address:
www.competition.naba.it
or sent by e-mail to: int.info@naba.it
Paper works must be sent to:
NABA Nuova Accademia di Belle Arti
International Admissions Office
Via Darwin, 20
20143 Milan, Italy
When you submit your project, you will receive a confirmation within 48 hours that your submission was received. If you do not receive a confirmation, let us know at: int.info@naba.it