The analysis of visual merchandising strategies for showrooms, concept stores, mono-brand stores and department stores will be the key element of the course along with the understanding of the tools to create a strategic language for a fashion brand. Students will develop a theoretical, analytical and critical approach through guided tours to the most relevant concept stores in Milan.
At the end of the course they will be asked to develop an individual project.
This course is designed for final-year university students and for those with some working experience in fashion design who wish to explore new opportunities combining strategy and creativity.
If you don't have a background in the area you can join the following courses: