Through guided tours to Milan’s most relevant concept stores, you will develop a theoretical, analytical, and critical approach to visual merchandising.

You’ll analyze visual merchandising strategies for showrooms, concept stores, mono-brand stores, and department stores, and you’ll explore tools for creating a strategic language for a fashion brand.

At the end of the course, you will be asked to develop an individual project.

The course will be held in Milan


This course is designed for final-year university students and for those with some working experience in fashion design who wish to explore new opportunities combining strategy and creativity.


If you don't have a background in the area you can join the following courses: