Trend scouting and cool hunting are key strategies for developing a creative and innovative personal fashion collection.

A research methodology, cool hunting is based on observing what is really going on in the streets of the world. Discovering what people really do, think, and wear will help you to create a new vision of fashion.

In this course, you will learn and implement observation, research, and analysis techniques related to cool hunting, with a focus on Milan.

The course will be held in Milan


This course is suitable for students with some background in fashion design and for students who have completed one or two years of university studies in art and design.


If you don't have a background in the area you can join the following course: