Master in Creative Advertising students are among the winners of the contest New Blood Awards 2017, launched by A&AD - Design & Art Direction to promote the next generation of creatives.

The creative brief launched by Hasbro challenged participants to invent and design a party game for young adults that takes them away from the screen. Under the guidance of teacher Marco Pupella, the Master in Creative Advertising students presented the project Fibster Hipster, a card game that revolves around completing secret missions, while enjoying that party and interacting with people.

During the D&AD New Blood Ceremony, which will take place on July the 6th, in London, the Pencil levels will be revealed: Wood, Graphite, Yellow, White and Black. A D&AD Pencil is recognized in the world as a symbol of the very highest creative achievement in the advertising and design industry.

Congratulations to students:
Alice Rotelli
Elisa Di Nardo
Gabriel Trombini Filho
Amanda Vien